In October 2018, Long Island University announced it would consolidate the athletic departments at both of the private institution’s campuses of LIU Brooklyn (D1) and LIU Post (D2) into a single D1 institution beginning at the start of the 2019-2020 academic year, a target date it successfully hit until COVID-19 canceled spring sports. The unification, built with an entirely new athletic identity of new colors and mascot, was part of a larger strategy in building the national profile of LIU. Dr. Martinov Jr. is the athletic director for the re-branded LIU Sharks and joins Travis Smith to discuss the unique transition and offer advice to leading an athletic department through turbulent times.
0:51 – Walk us through the institutional changes that led to the Sharks.
6:39 – How are both campuses handling athletics?
8:41 – Has the athletics merger impacted academic offerings?
10:15 – Does LIU’s athletics unification provide a blueprint for other institutions?
14:19 – How did the unification impact the NCAA classification?
16:19 – How did you approach the transition of the LIU Post Football program to D1?
22:27 – What advice would you give ADs with those tough situations and the leadership style that is expected to take an athletic department through these turbulent times?