Mike Roth has been the athletic director at Gonzaga University for almost a quarter century. Roth joined the Higher Ed Athletics podcast to give the behind-the-scenes look at how investment in basketball saved an institution. In this episode I mostly just sat back, asked quick questions, and let Mr. Roth run with it. In a timely comment, he talks about turning the women’s basketball program around, too, with equal resources and support. I ask if the formula Gonzaga used can still be done 25 years later and go on to talk about what steps need to be in place for a successful athletic department rebrand. Roth is very adamant that winning first is still the biggest ingredient.