Research

In a world obsessed with numbers, don’t overlook the powerful insights of conversational and observational data.

Every qualitative research service below comes with two assurances. 1st – the deliverables include an easy-to-digest One Page Report that you can take immediate action on (and you get session notes/audio recordings). 2nd – No school will be priced out of these services and a project can be itemized or customized to fall under your institution’s bidding level. Discounts available for combining projects.

– Travis Smith

Supporter Study – $6,000

Interviews & Focus Groups. Remove the awkwardness or legwork of finding out why local businesses, organizations, or individuals don’t donate to your department or attend your games, or why they stopped. I will solicit focus groups and one-on-one interviews as a third-party. We talk before the project starts so I understand your goals and message you want shared.

What to expect. I provide a 1-Page Brief on the findings and share redacted notes and audio files from the sessions to help you and your team learn and adjust. 10 one & two person Interviews 30-45 minutes. 3 Focus Groups of 10-15 people 60 minutes. Up to 30 questions survey with up to 100 people. Timeline is one month from initial conversation to final report in your inbox. 

Season Ticket Holder Study – $6,000

Interviews & Focus Groups. Stop relying on surveys to determine season ticket holder satisfaction. You tell me your goals for a current or future strategy with your season tickets and I structure focus groups and interviews with supporters in different giving levels with different seat levels and with your repeat individual game ticket holders, too.

What to expect. I provide you with a 1-Page Brief and redacted notes and audio files from the sessions. 10 one & two person Interviews 30-45 minutes. 3 Focus Groups of 10-15 people 60 minutes. Up to 30 questions survey with up to 100 people. Timeline is one month from initial conversation to final report in your inbox. 

Brand Awareness Study – $6,000

Interviews & Focus Groups. If you are considering a refreshened brand, or curious how your current athletic department brand power performs on or off campus, consider the Brand Awareness Study. I meet with you to go over your brand strategy, the priorities of the study, and I design a study to meet your goals. I structure focus groups and interviews with students, faculty and staff, as well as community members, and conduct the study.

What to expect.  I provide you with a 1-Page Brief and redacted notes and audio files from the sessions. 10 one & two person Interviews 30-45 minutes. 3 Focus Groups of 10-15 people 60 minutes. Up to 30 questions survey with up to 100 people. Timeline is one month from initial conversation to final report in your inbox. 

Embedded Fan Observation Study – $3,000

Observation Study. Think secret shopper but instead I drive or fly to a Football/Basketball game and research the entire experience as an embedded fan. We talk before the trip to outline the project and I provide you a full written report of the observation from traffic in to traffic out and everything in between, including tailgating, concessions, fan behavior, ticketing, band and entertainment, and crowd management. And for weekend events I can even bring my co-worker (6 year old son) with me to provide brutally honest feedback from a first grader’s experience. Schedule is limited for Football season dates.

What to expect. Timeline is 48-72 hours from stadium arrival to final 1-Page Report in your inbox (along with observation notes) so that you can make necessary changes prior to next game. You decide what ticket(s) and seat(s) you want me to watch from and either send to me digitally or leave at will call. You pay or reimburse basic travel expenses or add stipend to the overall price, whichever is easier. Please send your preferred 2 or 3 dates for Football to begin reserving a spot as I have limited capacity for Football weekends.

Fill out the contact form below or reach out directly by emailing Travis@HigherEdAthletics.com to hear more and Schedule.