Conversational Research


Supporter Study

Interviews & Focus Groups. Remove the awkwardness or legwork of finding out why local businesses, organizations, or individuals don’t donate to your department or attend your games, or why they stopped. I will solicit focus groups and one-on-one interviews as a third-party. We talk before the project starts so I understand your goals and message you want shared.

  • 1-Page Brief on the findings and insights
  • Redacted notes and audio files from the sessions will be shared
  • 10 one & two person Interviews 30-45 minutes.
  • 3 Focus Groups of 10-15 people 60 minutes.
  • Up to 30 questions survey with up to 100 people.
  • Timeline is two weeks from initial conversation to final report in your inbox.

Season Ticket Holder Study

Interviews & Focus Groups. Stop relying on surveys to determine season ticket holder satisfaction. You tell me your goals for a current or future strategy with your season tickets and I structure focus groups and interviews with supporters in different giving levels with different seat levels and with your repeat individual game ticket holders, too.

  • 1-Page Brief on the findings and insights
  • Redacted notes and audio files from the sessions will be shared
  • 10 one & two person Interviews 30-45 minutes.
  • 3 Focus Groups of 10-15 people 60 minutes.
  • Up to 30 questions survey with up to 100 people.
  • Timeline is two weeks from initial conversation to final report in your inbox.

Brand Awareness Study

Interviews & Focus Groups. If you are considering a refreshened brand, or curious how your current athletic department brand power performs on or off campus, consider the Brand Awareness Study. I meet with you to go over your brand strategy, the priorities of the study, and I design a study to meet your goals. I structure focus groups and interviews with students, faculty and staff, as well as community members, and conduct the study.

  • 1-Page Brief on the findings and insights
  • Redacted notes and audio files from the sessions will be shared
  • 10 one & two person Interviews 30-45 minutes.
  • 3 Focus Groups of 10-15 people 60 minutes.
  • Up to 30 questions survey with up to 100 people.
  • Timeline is two weeks from initial conversation to final report in your inbox.

Fill out the contact form below or reach out directly by emailing Travis@HigherEdAthletics.com to hear more.