This conversation is absolutely loaded with strategic advice for current and aspiring ADs. Chance Miller brought new ideas to Coastal Carolina, including wild halftime shows and free concessions at football games. Chance explains where the ideas come from and how they’ve worked so far at Coastal. Despite being hired in 2024, Chance is already working with a new president (and served on the presidential search committee) and explains how that transition has worked up to this point. Miller goes in-depth on what he was evaluating last fall before making the decision to hire a new football head coach, and shares what he was looking for in the search. He also discusses the strategy Coastal Carolina is taking with uniform patch sponsorships across the athletic department. The conversation ends with BYOD (Bring Your Own Deputy) as I ask Miller to explain why it was important for him to bring Deputy AD Andy Humes with him from University of South Carolina.

• 0:00 Introduction
• 0:15 Free Concessions at Football Games
• 7:05 Onrise: Mental Health Care for Athletes
• 8:10 President Transition
• 14:15 Football Coaching Change Decision
• 21:30 Uniform Patch Deal
• 25:00 BYOD – Bring Your Own Deputy