Indiana State Athletic Director Sherard Clinkscales

Indiana State’s Sherard Clinkscales joins the Higher Ed Athletics podcast for a wide-ranging conversation. The athletic department recently changed its entire brand identity with a new logo and Smith asks about the process and what current and future athletic directors should consider if tasked with taking on such a project at their institutions. In a new way of gaining support and a vision within the community, Indiana State used visual renderings of what a Sycamores Sports District could look like, including a brand new on-campus stadium. And as the Sycamores look ahead to playing football in the spring, Clinkscales shares what opportunities and challenges exist at the FCS level for schools that will need to absorb the cost of COVID-19 testing requirements when their universities are already financially struggling because of the pandemic’s ongoing strain on higher education.

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