Iowa State AD Jamie Pollard

Iowa State AD Jamie Pollard is next up on Higher Ed Athletics to discuss a wide-range of topics. The conversation begins with his video communication strategy to fans, including one with President Wintersteen to calm the fan base after the shock of Texas and Oklahoma leaving the Big 12. He discusses the planning process for a university-wide entertainment district and how to prepare to present projects in front of the Board of Trustees. Pollard cites a safety concern as the reason to relocate its student section this upcoming season and what they did to accommodate season ticket holders in the new area. We discuss whether NIL Collectives will receive the fundraising dollars traditionally flowing into athletic departments. The conversation continues with thoughts on several changes, including the four additions to the Big 12 and retirements of both Commissioner Bowlsby and NCAA President Emmert, and what those jobs will look like for the new leaders chosen.

  • 0:00 Introduction
  • 0:15 Describing a Day in Ames, Iowa
  • 0:50 Behind the Open Communication Strategy to Fans
  • 3:25 Working with President Wintersteen to Understand Athletics Climate
  • 6:55 The Planning Process for University-Wide Entertainment District & Athletics Involvement
  • 10:30 How to Prepare for Board of Trustees Presentations
  • 12:00 Decision to Relocate Student Section at Football Games & Moving Season Tix Holders
  • 16:45 Any Concern for Traditional Fundraising Dollars Instead Going to NIL Collectives
  • 20:15 Thoughts on the Additions of BYU, Cincinnati, Houston and UCF to the Big 12
  • 25:20 The Job Ahead for Next Big 12 Commissioner
  • 30:00 The Job Ahead for Next NCAA President
  • 33:04 Leaning On Staff During Cancer Diagnosis & Adverse Times
  • 34:40 Parting Advice for Athletics Staffers That Stuck Around After Covid-19

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