Come for the insights, stay for the Landman behind-the-scenes NIL story. Ryan Peck has learned from some incredible athletic directors, most recently Wren Baker, Jeremiah Donati, and now Mike Buddie. In this conversation, Peck definitely shares what he’s learned from the deputy positions, but I wanted to see how an up-and-coming senior administrator is carving out his own experiences in the job, too. Peck was on the steering committee for the university’s strategic plan and was able to learn and share insights with other university stakeholders across campus in what will certainly prepare him for the president’s cabinet role one day as an AD. Peck also talks about the impact of TCU being heavily featured in the latest season of Landman and how they were able to create NIL deals for their athletes to be extras on the show. I asked Ryan how he considers and prepares for certain opportunities that have or will come his way. To round out the conversation I ask Peck his thoughts on schools potentially looking at more outsiders for AD openings and what his approach is and will continue to be for his career. I hope you like these new installments of interviewing the next generation of athletic directors as college athletics continues to evolve.

• 0:00 Introduction
• 0:55 Learning from Wren Baker, Jeremiah Donati, Mike Buddie & Others
• 6:20 Onrise: MENTAL HEALTH CARE for ATHLETES
• 8:18 Experience on TCU’s Strategic Plan Steering Committee
• 16:13 AD Vantage: COACHING HIRES
• 17:30 LANDMAN comes to TCU – NIL Deals for Athletes as Extras
• 24:08 Decision-Making Process for Career Mapping
• 34:21 How does Ryan Peck Prepare for Job Opportunities
• 40:25 Thoughts on Outsiders as ADs and Learning from Pro Sports for College Role